COMMUNITY IMPACT (WELLS FARGO)
(Creative direction, strategic ideation, copywriting, and team leadership.)
There's nothing like a client who needs you. Like, really, really needs you.
Our Community Impact initiative took on the perception that Wells Fargo was a big bad impersonal corporation by highlighting some of the employees who donate their time in the local communities where they live and work. (http://welcome.wf.com/impact/)
